Founder of the firm since 2014, she is a senior consultant in Design Thinking, CX, and innovation. She thrives on complex challenges, having specialized in organizational development and innovation for 18 years. Over the past decade, Catherine has been rigorously engaged with companies to support ambassadors of the Design Thinking approach, which aligns perfectly with her entrepreneurial values.

Her interventions specifically focus on:

o Design thinking consulting services: supporting teams in driving CX and innovation initiatives.

o Workshop facilitation to redesign future services, from generating new ideas that are strongly aligned with

stakeholders' real needs to experimenting with prototyped journeys.

o Guiding through all stages of Design Thinking (clarification, ideation, prototyping, iterations).

o Leading initiatives and facilitating customized workshops tailored to clients' Design Thinking needs.

o Experimenting with the Design Thinking approach within a multidisciplinary pilot team.

o Implementing the practice within organizations (based on 5 levels of maturity).

o Facilitating innovation communities for complex cross-functional initiatives.

o Training and coaching team members in Design Thinking.

She has worked in various industries, including insurance, finance, transportation, protection and security, and energy. Her

aim is to achieve innovative goals while consistently delivering sustainable, motivating, and up-to-date results. She standsout for her ability to mobilize talent around relevant challenges.

Catherine holds a specialization in Design Thinking and Innovation from the University of Virginia (Darden School Foundation, Executive Education). She completed the executive program "Corporate innovation: Strategies for leveraging

Ecosystems" at MIT Sloan University. She continues her learning journey in Human-Centered Service Design with IDEO.

In 2023, Catherine is enrolling in a training program titled "Activating Strategy" with IDEO. She has a background in industrial engineering, a postgraduate diploma in training management from the University of Sherbrooke, and a bachelor's degree in

business administration from the University of Quebec in Montreal. She is a member of the CXPA (Customer Experience Professionals Association), the Service Design Network, and Innovation Leader.