Enhancing adoption and meaningful connections with service offerings are critical metrics for service designers and businesses. To achieve this, we meticulously shape user experiences, testing for desirability and usability. Nonetheless, adoption of a service offering beyond its appeal to early adopters is often elusive. To overcome this, we need to reshape habits in a desirable, achievable manner. We realised this at Philips Sonicare, when faced with the challenge of designing a service that empowers our audience to keep up with tooth brushing habits consistently.
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